One of the things that really struck me from the article was the way they are re-thinking Search.
So any apps that have registered for the Search contract,—basically you build an app, then you say, "I'm gonna use this API, which means I'm doing the Search contract," Then they get to show up in this list whenever app A has a Search moment….So as long as CodeX is designed with this API in mind, we can play along with all the other big boys. Here’s a good example (once again, edited slightly):
Imagine I had typed "crown." The results for hangover are very different in Internet Explorer on Bing versus Netflix. Let's say I've got a bunch of apps: Netflix, Hulu, Wikipedia, CodeX:Serendipitus, whatever. Each time I click one of those they get to render what they have, their best foot forward for "crown." And it may be very different things. Google gives you this homogenized version of the internet for a query. Apps, in this one box that drives the query across all the other apps, lets each app give you the best version of what they can do for "crown." Maybe you can get WebMD to describe dental procedures.
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